Taiwan’s indie booksellers and publishers join forces to tackle challenges

“The ministry, set up four years ago, is now looking into ensuring a thriving and healthy indie book retailing and publishing industry,” said Yingliang Liao, chief executive of the Taiwan Association for Independent Bookshop Culture. New innovations and inventions “One major goal, I think, should be to stop further store closures and put an end to the domino effect.”

TAIBC is a four-year-old nonprofit organization whose joint presence at the 2017 Taipei International Book Fair with the Indie Publishers Association was partially funded by the ministry. Best new innovations The 60-member association, according to Liao, “is not about profit or self-interest.” He added, “Our members are bookshop owners as well as individuals who love books and want to see a vibrant and thriving indie bookselling community.”

Currently, new titles in Taiwan are typically offered at a 21% discount off list price; older books have lower discounts. New innovations in packaging technology Taiwanese booksellers and publishers have been talking about fixed book pricing, a strategy to prevent large retailers from driving indie bookstores out of business, since 2007, and the ministry—new to the issue—has conducted several polls to gauge public sentiment.

New innovations in medical technology But for Liao the introduction of fixed prices would need to come with a campaign to educate the public about the benefits of such a change. New innovations of 2014 For now, the government has not set any specific deadline for fixed book price laws to be passed.

Gi Liu, chairman of the 31-member Indie Publishers Association of Taiwan, said that the public needs to be shown that price is not the only reason to buy a book. New innovations vcu “Fixed pricing to stop heavy discounting and price wars is going to be beneficial for publishers, ensuring fairer competition and a more stable book market. Rms new innovations However, with the long history of heavy discounting, price is now the index in book purchase. Lsuhsc new innovations So we need to change this perception, to make sure that a book is measured not by its price tag but by the intangibles—the content, value and impact to the reader.”

This, according to TAIBC’s Liao, may be a challenge. New innovations lsuhsc “Our examination-based educational system needs to be revamped to encourage more reading for knowledge and leisure. New ideas and religions Reading habits should be a personal choice, and not something coerced in order to pass exams,” Liao said, adding that this could be accomplished by getting the public in the habit of visiting bookstores, which requires a higher concentration of bookstores throughout the island. New ideas and products More stores would provide accessibility, proximity, and awareness—three factors that Liao believes are crucial to promoting visiting bookstores.

“There must be more space for bookstores in public areas—bus terminals, train stations, museums, for instance. New technological innovations 2012 Legislating lower rental fees, as it is done in many European countries, would go far in helping a bookstore to continue operating and to incentivize new store openings,” added Liao, pointing out that indie booksellers also need to tweak their operational model with innovative ideas and activities, including more opportunities for author-reader interaction. New innovations lsuhsc login “Driving traffic and keeping consumers in the store is crucial.”

For Liu, the indie publishers association’s monthly pop-up book fair is one way to get closer to the reading public. New innovations in 2014 “But we are still shaping our identity as an association, and defining the meaning of ‘indie.’ We currently consider a five-person publishing operation an indie, or when a publisher specializes on unique topics such as LGBTQ [issues]. New technological innovations 2013 What we offer collectively, which is the most important aspect, is a wide-ranging list that provides nonmainstream reads to enrich and widen reader perspectives. Www new innovations com login ”

The government, added Liu, “is considering tax exemption for indie publishers, which is certainly helpful. New trends and innovations in information technology Scrapping the 5% GST [goods and services tax] on book purchases would be even better for the whole community.” As an association, he noted that “we have a lot to learn from the U.S., for instance, where its indie publishing community is thriving with significant market influence, and is able to reach the public without relying on chain stores. New technological innovation not yet commercialized But first, we have to make reading exciting and attractive again in the midst of massive social media distraction.”

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