Master in marketing and communication – esei business school in barcelona

Marketing and communication are two disciplines that go hand-in-hand for the promotion of a company’s products and the consolidation or improvement of the image of the organization. What is webmaster tools in seo Many of the traditional techniques are still in use, even though new tools are increasing in importance in a society that has grown ever more dependent on new technologies.

This programme will study in detail the various lines and applications of marketing and communication, both from a general point of view that takes into account the present reality and from a perspective associated with business strategy.

Managing a brand is a skill which most people automatically assume a marketer possess, which does no justice to the complexity it represents.


Good webmaster tools Marketing-driven companies need good brand management to create trusted and recognised brand, generating equity for the organisation, but just how can this be done, and what are the factors involved?

Marketing is evolving, as it absorbs know-how from other disciplines such as sociology and neurology, creating fascinating new approaches such as empathetic marketing, experiential marketing, guerilla marketing and neuromarketing. Webmaster tools keyword research This module looks at where marketing is evolving and how we might put these practical new techniques to good use.

MICE is a competitive arena. Googe webmaster tools To be successful, your event needs to not only be different; it must appear different before it even takes place. How to use webmaster tools It must also go smoothly, and this requires an ability to plan, market, finance, organise and execute the process seamlessly.

Every brand is looking for engagement, but in seeking to facilitate that sustainable relationship between a brand and its customers, many marketers end up losing track of the basics and squandering the opportunity to really connect. Webmaster tools verification meta tag This module provides strategies to approach engagement with a bird’s-eye view of the principal stakeholders in the customer journey

IHRM deals with the complex world of managing expatriate assignments, and working with systems of reward, incentive, job design, recruitment and selection across a myriad of cultural complexities; both national and organisational. Free webmaster tools scripts This module looks at what they key issues are involved.

As culture is a complex area, this module does not seek to be all things to all people. Website webmaster tools Instead, it examines the influence of cultural factors on the organization and its management, and helps students to develop, through a reflective and interactional process, their intercultural communicative competence.

This module focuses on the infrastructure for communication and the way in which it can be managed strategically. Outils webmaster en ligne It will focus on the defining of communication goals and how resources can be selected and applied to achieve these goals. List of webmaster tools Content strategies are examined through case studies, and we will touch upon how other business functions such as budgeting and reporting come into play in an integrated communications strategy.

From Johnson & Johnson?s Tylenol case in the 80?s to BP?s Deepwater Horizon, crisis can strike at any moment and threaten the very existence of a company. Webmaster tools website The best plan in the world will have little effect if it is not well communicated; both internally and externally. Webmaster tools submit url This module examines the critical success factors in crisis management communication.

This is not a web-design module, but focuses on the interaction with the web designer. Webmaster tools google seo In setting up a business, we know a website is necessary, but what do we ask the designer for? A good web designer can help, but we must understand what we need the website to do, and how it complements and supports our brand. Webmaster tools home page This module is extremely practical and will help business owners and entrepreneurs know what to ask for and how to deal with web developers.

This is not a course for webmasters, but rather for those who need to understand how to create content for their site and associated social media platforms in a way which will get them noticed by search engines, and increase their visibility. Search engine webmaster tools As we better understand SEM & SEO and social media within the overall framework of digital business applications, we can focus more on inbound marketing, and gather valuable granular data about our customers

Sustainability is, or should be, the guiding principle of any business which hopes to last, and contribute to the world in a positive way. Webmaster tools backlinks This module looks at the philosophy and psychology involved in ethical decision-making, and moves on to look at consequentiality thinking writ-large: CSR and corporate citizenship, and how to communicate these core strategies in a way which fits the brand and hits the mark.

This module will evaluate the strategic role of PR in both the creation and management of organisational reputation and image. Webmaster tools optimization It will pay particular attention to the impact of new media technologies on the world of spin, image and relationships.

A community manager is on the front lines of customer engagement. What is google webmaster tools used for As such, it is a critical role to get right. Webmaster tools training This module examines the process involved in building and sustaining meaningful engagement with your community, and how to earn their trust to build long term relationships.

Luxury brand management is a an evolving area of marketing and communication. How to install webmaster tools Is luxury still the same as rarity? Should we still assume that skimming is the default pricing strategy for prestigious brands. Webmaster tools home page optimization this module looks at the developments and challenges in managing luxury brands, what is at stake, and how the brand can be protected in an ever-changing section of the market.

Disruptive products or processes can bring great success, and Innovation is possible everywhere, no matter what people tell you. Webmaster tools malware This module helps us put to rest the expression “if it isn?t broken, don?t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation may be made. Search webmaster tools help This approach is practical and be applied to any product or service and lead to to…who knows?

Billed by many as the most important skill in business communication, storytelling is not a new buzzword which will dissipate with the rest, but a timeless driver of change throughout human history. Webmaster tools forum the truth is, many of us have forgotten how tell a good story, and without that, we fail to communicate the quintessence of our brand, our ideas and ourselves.

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