Marketers! here are the must-know 2017 digital trends_ part 2
In part 1 of our mini-series on the 2017 digital trends, we examined developments in three key fields: SEO, social media, and content marketing. Google webmaster tools xml sitemap generator We also talked about what these developments mean for marketers and how they can update their marketing strategies accordingly.
What’s Hot? Marketers need to stop thinking of ‘mobile users’ and ‘desktop users’ as different people. About webmaster tools Because they’re not. Login to webmaster tools The average household has 7.4 internet connected devices. Verify site webmaster tools A ‘mobile user’ one minute is a ‘desktop user’ the next.” ~ Robert Allen
Webmaster tools verification code Visits to retail websites via mobile have overtaken desktop traffic in some countries like the United Kingdom. Webmaster tools support Mobile search has also skyrocketed so much in recent years that search engines are taking serious note. Webmaster tools for seo Since it announced in 2015 that mobile search has surpassed desktop searches in its search engines, Google has taken various steps to prioritise mobile search. Webmaster tools submit site One recent move is its announcement in November 2016 that it is beginning experiments to make its index mobile-first.
• Omnichannel marketing. Outils webmaster gratuit The shift to mobile is real, but not all customers are comfortable making mobile payments. Webmaster tools content keywords A 2016 study by Wolfgang Digital found that while mobile (phone and tablet) accounted for 59% of all sessions by device on eCommerce sites, mobile browsers contributed just 38% of revenue. Webmaster keyword tools Mobile is popular for research, but desktop is popular for purchases, especially for big ticket items like holidays.
• Mobile friendly e-commerce websites are a must. Webmaster tools php script As mentioned in part 1, businesses have little choice but to ensure that their websites are mobile-friendly. Webmaster tools html Slow load times, websites that do not scale, and poor navigation are some examples of frustrating mobile experiences that can cause your customers to give up and leave. Webmaster tools blogspot Use Google’s mobile-friendly test to check.
• But don’t forget desktop and tablets! A key reason why mobile is not so popular for payments is that many customers are worried about the privacy and security of their data. Webmaster tools add url Until these concerns are addressed, you still need to ensure great online shopping experiences on desktop and tablets.
Another compelling reason for an omnichannel marketing strategy: multichannel shoppers shop more often and spend over three times more than single-channel shoppers.
• Conversational UX. Webmaster tools joomla Conversational UX is defined as the “ conversations that we have with computers and interfaces (like messaging apps) in order to achieve our goals”. Googlw webmaster tools Conversational UX has grown more important due to the boom in usage of messaging apps, which exceeded social networking apps in 2015. Webmaster free tools As tech titans like Google and Microsoft continue to invest in machine learning technologies, we’ll see continued excitement and hype around conversational interfaces and chatbot technology. Webmaster tools reconsideration request Conversational UX that facilitates effective communication between customers and computers, leading to eventual purchases, will be important.
• Landing pages. Webmaster tools add site According to the folks at Design Taxi, The Next Web, and the User Testing blog, landing pages will become as important as home pages in 2017. Sign in to webmaster tools The idea is to direct traffic to specific landing pages with offers that address different needs.
It’s all about creating great experiences for your potential customers. What does webmaster tools do They are more likely to buy from you if they feel that their needs are understood and your offers are specific to those needs.
• Chatbot technology is a great opportunity for one-on-one communications with your customers. Add site to webmaster tools Especially for specific use cases, like helping customers make uncomplicated purchases or retrieving information fast.
• If your business is not ready to invest in chatbots yet, at least optimise your landing pages for conversions. Webmaster tools online First, put everything your prospective customers need to make decisions on one page (see this example on how we do our own landing page here). Webmaster tools test Then, ensure that the copy is compelling, and the design entices visitors to keep scrolling towards your calls-to-action.
Data is not dead…. Googlle webmaster tools Data’s alive and kicking. Webmaster tools keyword planner It’s just how you use it and how you buck normal political trends to understand your data.” ~ Matt Oczkowski, director of product for Donald Trump’s data team, Cambridge Analytica
The unexpected result of the 2016 US Presidential Elections threw the spotlight on the role played by Cambridge Analytica. Webmaster tools help The firm successfully leveraged big data about social media users to deliver 4,000 individual digital ads. Submit webmaster tools Their continued analysis and iteration helped Trump’s team decide where to focus their resources and fine-tune their messaging.
From 2017 onwards, businesses will put more focus on getting the most out of big data. Webmaster tools sitemaps In fact, the big data market is expected to grow from $1.7 billion to $9.4 billion.
• Start with basic analytics. Webmaster tools for wordpress You don’t have to delve deep into data science to do more successful marketing. Webmaster tools keywords Marketers who are new to data can start with website performance data generated by free tools like Google Analytics and Google Webmaster. Webmaster tools logo How many people are converting on your landing pages? How many people are clicking on your Facebook ads? What percentage of your target audience open your emails? Get comfortable with using numbers to demonstrate results!
• For those marketers who want to get up to speed with data-driven marketing, Smart Insight’s comprehensive blog posts are a great resource. Webmaster tools google analytics These cover a variety of big data topics, from the dangers of dirty data to how big data is transforming the travel industry.
• Don’t forget A/B testing. Google free webmaster tools Cambridge Analytica was so successful because it responded fast to real time data, using results to iterate their messaging. Tools for webmasters Marketers can iterate, too, by conducting rigorous A/B testing of their digital campaigns. Webmaster tools submit Continuous testing and improving will help marketers understand which changes result in the best customer experiences. Outils webmaster Then they can optimise campaigns for conversions, sales, and other desirable outcomes.
Google makes so many changes to its algorithms— around 500 to 600 times a year—that it is impossible to keep up with everything. Blogger webmaster tools You spend a long time perfecting how your website looks like on desktop, only to be told that mobile user experiences matter more. Webmaster tools with your google account Suddenly, technologies like augmented reality, virtual reality, and chatbots become trendy, and possibly game-changing.