15 examples of artificial intelligence in marketing _ econsultancy

Artificial intelligence ( see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.

Predictive analytics allows Netflix to surface and finesse recommendations. This kind of clustering algorithm is continually improving suggestions, allowing users to make the most of their subscription.


Under Armour is one of the many companies to have worked with IBM’s Watson. Research paper of artificial intelligence The sports apparel company combines user data from its Record app with third-party data and research on fitness, nutrition etc.

The app could map routes near her home/office, taking into account the weather and time of day. When will artificial intelligence be created It can watch what she eats and offer suggestions on how to improve her diet to improve performance.

RankBrain should mean better natural language processing (NLP) to help find relevance in content and queries, as well as better interpretation of voice search and user context (e.g. Basics of artificial intelligence Google Now).

Customers providing reviews use real language and say it in ways that people might also ask a question through Google. Artificial intelligence examples in medicine For example, in a review, someone might say, ‘This place has the best chips and salsa anywhere that doesn’t cost a fortune.’

Retailers, for example, have been subject to high profile data breaches (e.g. Artificial intelligence studies Neiman Marcus) as a result of a system based solely on usernames and passwords (without any stronger type of authentication).

This area of security analytics has been around for years but is becoming more sophisticated. Solutions have to react quickly to new fraudster tactics and analyse unstructured data, too.

Newer AI implementations, such as that used by the United Services Automobile Association (USAA, which provides financial services for ex-military), will identify anomalies in behaviour even on the first instance.

However, deep learning (a term used often to refer to machine learning on large datasets – a neural network recognising abstract patterns) has plenty to get its teeth into on social.

Sentiment analysis, product recommendations, image and voice recognition – there are many areas where AI has the potential to allow social networks to improve at scale.

Wired magazine covers a particularly novel use (outside of Facebook’s social network) – the tech giant analysing overhead images of topography to find evidence of human life.

Intelligent image recognition and cropping, algorithmic pallette and typography selection – The Grid is using AI in certain areas to effectively automate web design.

Dynamic price optimisation using machine learning can help in this regard – correlating pricing trends with sales trends by using an algorithm, then aligning with other factors such as category management and inventory levels.

As Andrew Ng, Chief Scientist at Baidu Research, tells Wired, “Deep learning [is] able to handle more signal for better detection of trends in user behavior. Artificial intelligence applications and innovations Serving ads is basically running a recommendation engine, which deep learning does well.”

When it comes to targeting of programmatic ads, machine learning helps to increase the likelihood a user will click. Applications of artificial intelligence in engineering This might be optimising what product mix to display when retargeting, or what ad copy to use for what demographics. Latest news on artificial intelligence 9. Artificial intelligence voice recognition software Speech recognition

One reviewer of this product using the recently added Arabic speech translation said that mistakes occurred but ‘with enough patience, I usually got the message’.

Siri and Cortana and other personal assistants also use speech recognition of course, so doubtless most savvy consumers are quite aware of how accurate they are.

Speech recognition is particularly important in the Chinese market, where using a keyboard to type small and intricate characters can be laborious. Artificial intelligence define Baidu is making big strides on this front with voice search.

WayBlazer is a so-called ‘cognitive travel platform’, a B2B service using IBM’s Watson AI to power consumer applications from third parties such as hotel chains and airlines.

Plugging first- and third-party data into a clustering algorithm, then using the results in a CRM or custom experience system is a burgeoning use of machine learning.

Should a responce be sent, a meeting invite, an alert created, or the lead disqualified altogether? Machine learning can help with this filtering process. Artificial intelligence projects in java with source code 13. Artificial intelligence and robotics Image recognition

Perhaps the coolest implementation of image recognition is DuLight from Baidu. Artificial intelligence companies in usa Designed for the visually impaired, this early prototype recognises what is in front of the wearer and then describes it back to them.

At the moment, content generation is chiefly done using structured data. Home artificial intelligence Wordsmith is a platform that alllows the automatic generation of news articles, for example, from financial reports.

Simply talking or typing to a chatbot will allow a service to be delivered through the analysis of natural language combined with understanding of a brand’s datasets.

As Techcrunch points out, Facebook’s platform, previewed at F8, could conservatively soon lead to chatbots replacing ‘1-800 numbers, offering more comfortable customer support experiences without the hassle of synchronous phone conversations, hold times and annoying phone trees.’ So, is there anything AI can’t do?

Crowdsourcing of a workforce (e.g. Artificial intelligence what is Amazon’s Mechanical Turk) will perhaps become a bigger industry as more AI brings a need for a human’s guiding hand to adjust datasets.

Thanks for this excellent article. Artificial intelligence topics for research Arguably the term ‘AI’ is a bit like ‘mobile’ – years ago – only early adopters are using it now, but soon it will be standard practice for all marketers.

One thing to add – Email/CRM is also a great area of opportunity for AI. Artificial intelligence series AI allows marketers to tailor email campaigns to each consumer’s individual tastes with an element of serendipity, where users are delighted with new personalised offerings on a regular basis without getting saturated with repetitive content.

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